John Funderburk for Congress | SEO
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What Is Search Engine Optimization?
Search engine optimization is a marketing approach that focuses on growing visibility in organic (non-paid) search engine results for your website. SEO has many aspects to it from a technical perspective, as well as a creative perspective. For your website to rank high on Google, Bing, Yahoo and other search engines, both of these aspects must be maximized using best practice SEO standards.

What Do Search Engines Consider When Ranking Your Website?
All search engines have algorithms they use to calculate which websites they’ll index and show on their pages. When a user does a search, you want your website to show up when that search is about a topic that is related to the product or services you offer.
Some of the things that help your rankings include:
original content that positions you or your company as the authority in your industry
compelling visuals that can include infographics, charts, photos and videos
relevant internal and external links
related keywords throughout the website on the front-end and on the back-end of the website
keeping your content fresh and updated
good website page load speed and many other things…
There really is so much that goes into optimizing your website so that search engines (especially Google) pay attention to it enough to rank it above your competitors and hopefully, high up on the SERP (search engine results page).

  • Write Keyword Rich Copy

  • Write Keywords in Your Page Title Description and Heading

  • Use Appropriate Software Code

Keywords (or keyphrases) are the terms that users enter in search boxes to hunt for information on a topic. If a user enters a term that Google finds frequently on your website, Google concludes that your site contains information relevant to the searcher. And it rewards you by raising your rank on its search results page.
To find out what keywords your customers are using, you can:
Brainstorm
Ask customers what words they use to search for companies like yours
Ask customers who found you via Google what query terms they were using
Use online keyword resources like Wordtracker or Google’s Keyword Tool
Select two or three keywords for each page of your site. Weave these keywords into your copy as often as you can. Don’t overdo it, or your copy will sound repetitive and unnatural. Write copy that humans will find appealing and persuasive.
Remember what I said about focus? If your web page is focused on one topic, you’ll easily home in on the right keywords.

The page title appears in large blue font as the heading of each item on the Google results page (see below). Google pays a lot of attention to the page title, as it believes the title to be one of the best indicators of what the web page is about. A good page title goes a long way toward helping you be found on the web.

Google cannot read JavaScript, and has a limited ability to read Flash. If your site is built entirely in Flash, it will not rank well on Google. In fact, it might not rank at all.
Used appropriately, Flash can make a website more engaging and informative. But the text on your site should not be rendered in Flash. Nor in JavaScript, for similar reasons.
Something else Google cannot read is images. But it can read “alt text,” so make sure the text is included with your images. If your website’s header is an image, write the words from the header in the alt text.
Search engine optimization is an ongoing process. Following the 5 tips above will start you off on the right foot to achieve your goal of being found on the web.