What Is Search Engine Optimization?
Search engine optimization is a marketing approach that focuses on growing visibility in organic (non-paid) search engine results for your website. SEO has many aspects to it from a technical perspective, as well as a creative perspective. For your website to rank high on Google, Bing, Yahoo and other search engines, both of these aspects must be maximized using best practice SEO standards.
What Do Search Engines Consider When Ranking Your Website?
All search engines have algorithms they use to calculate which websites they’ll index and show on their pages. When a user does a search, you want your website to show up when that search is about a topic that is related to the product or services you offer.
Some of the things that help your rankings include:
original content that positions you or your company as the authority in your industry
compelling visuals that can include infographics, charts, photos and videos
relevant internal and external links
related keywords throughout the website on the front-end and on the back-end of the website
keeping your content fresh and updated
good website page load speed and many other things…
There really is so much that goes into optimizing your website so that search engines (especially Google) pay attention to it enough to rank it above your competitors and hopefully, high up on the SERP (search engine results page).