If you spend any time on the internet, or more specifically social media, chances are you saw a video. It could be promotional, live video, or a personal video someone shared of a dog or cat. We live in a world where we expect more than text and we want to gain something from what we see. In fact, the average internet user spends about 88 percent more time on a website with video. This means if small businesses want to grab the attention of consumers, they need video throughout their digital marketing strategy.
It’s predicted that by the year 2019, 80 percent of internet traffic will be video. The trends to market a solid video are consistently evolving.