What Is A Landing Page?
A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. Sounds simple right?
Well, there’s a bit more that goes into it than that. Let me explain…
But First, Why You Need A Landing Page.
Lets’ set up a typical marketing scenario so I can explain the importance of a Landing Page.
Imagine you’ve set-up a Google AdWords campaign. You’ve done your research, determined all of the best keyword phrases, made relevant ads that relate to your keywords, set-up your budget (and the slew of other settings and variables that AdWords allows). And now you’re ready to see the leads start flying in from online forms and actual calls to your business. These are called Conversions.
When someone clicks on your compelling and wonderful ad, where are you sending them? Where do they “land”? Is where they land going to get you the conversions you need? Does the flow from advertisement to landing page make sense?
What Is Responsive Website Design?
Responsive website design is one that responds (or changes) based on the needs of the users and the device that they’re viewing it on – whether that’s a computer monitor, laptop, tablet or mobile phone.
If truly responsive. Your website should adjust for, look good on, and perform well on any device. So for instance, say your company website home page has a large photo slider up top along with a three column layout below that. If truly responsive, when this same site is viewed on a mobile phone, the columns would change from three to one. The text size would adjust down for the smaller screen and unnecessary images might be hidden so they don’t interfere or compete with the more important information on the site’s smaller display.
Why It’s Essential For You To Have A Responsive Website
So, in this day and age you don’t really have a choice about whether you should or shouldn’t have a responsive website. You HAVE TO HAVE ONE.
Now, we don’t want to be dramatic here but let’s put it this way. If you care about your customers, and you care about ranking with Google/Bing/Yahoo etc. Then a responsive website is a must. The ONLY caveat to this statement is, when thinking about mobile, if you have a website that is so large and full of content a custom designed APP might be a better alternative for your users instead of trying to make your full website work responsively on mobile.